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Dior一夜涨价13%奢侈品越贵越好卖
2020-01-07 23:54   来源:  www.excelsiorpage.com   评论:0 点击:

Dior一夜涨价13%奢侈品越贵越好卖奢侈品停留在大众消费群体中最直观的印象,无非是出身昂贵且随时准备出现

  奢侈品停留在大众消费群体中最直观的印象,无非是出身昂贵且随时准备出现波动的价格标签。而对于奢侈品来说,涨价似乎并不会带来成交数量的锐减,反而意味着一次门庭若市的可能。

The most intuitive impression of luxury goods staying in the mass consumer is the price tag that comes from expensive and ready to fluctuate. And for luxury goods, price increases do not seem to lead to a sharp reduction in the number of transactions, but a potential market.

  据时尚商业快讯,在1月1日12点之后,有消费者发现Dior中国官网商品进行了正式调价,BookTote蓝色Oblique刺绣托特包从19500元涨到了22000元,涨价幅度约在13%左右。截至发稿,Dior客服未接通笔者的问询电话。

According to Fashion Business Express, after 12 o'clock on January 1, some consumers found that Dior's China official website had made a formal price adjustment, and the BookTote blue Oblique embroidered tote bag rose from 19500 yuan to 22,000 yuan, with a price increase of about 13%. As of press release, Dior customer service did not connect the author's inquiry phone.

  实际上DiorOblique印花系列1月起全线涨价的内部消息已经在奢侈品代购圈流传了一个月,上海国金中心门店的销售向时尚商业快讯强调,货架上的Oblique印花30Montaigne手袋已是店内唯一一只现货,售价26500元,相较于此前的23500元已高出了3000元。而这已是Dior近两个月来的第二次调价。

In fact, the interior of the Dior Obrique print series has been circulating for a month since January, with sales at the Shanghai National Gold Center store stressing that the Obrique print 30 Montaigne handbags on the shelves were the only spot in the store for 26,500 yuan, or 3,000 yuan above the previous 23,500 yuan. This was Dior's second price adjustment in nearly two months.

  早在2019年11月初路易威登(LV)、香奈儿(Chanel)、迪奥(Dior)、菲拉格慕(Ferragamo)、宝缇嘉(BottegaVeneta)等品牌的部分商品调价4%-14%左右。

As early as early as early November 2019, some of the goods from brands such as LV, Chanel, Dior, Ferragamo and Bottega Veneta were priced around 4-14 per cent.

  路易威登店内销售人员告诉中新经纬记者,部分系列商品价格上调4%左右。“路易威登每年进行几次例行调价,这次调价大概在两周前,上调价格的商品包括箱包、时装、配饰等,同一款手袋调价前后可能相差上千元。”该销售人员称。

Louis Vuitton in-store sales told the new Jingwei reporter, some series of goods prices increased by about 4%. \"Louis Vuitton routinely adjusts prices several times a year, probably two weeks ago, raising prices for goods including luggage, fashion, accessories and so on, the same handbag before and after the price adjustment may be thousands of yuan. The salesman said.

  中新经纬记者从路易威登官网发现,部分产品实际涨幅为6%-11%不等。其中,Onthego手袋从18300元涨价至19400元,涨幅约为6%;今年新款Dauphine中号手袋原价21300元,调价后为23200元,涨幅约为9%;MultiPochtteAccessories手袋从11300元涨至12500元,涨幅约为11%。

Zhongxin Jingwei reporter from Louis Vuitton official website found that some products actually rose between 6% and 11%. Among them, Onthego handbags rose about 6 per cent from $18,300 to $19,400; this year's new Dauphine medium-sized handbag cost about $21,300, or about 9 per cent, after a price adjustment of $23,200; and MultiPouchte Access Series handbags rose about 11 per cent from $11,300 to $12,500.

  菲拉格慕方面也称,近日刚刚上调了部分商品价格。据悉,这次主要上调的是部分女鞋价格,根据不同的款式和型号上调价格在5%至10%不等。此外,宝缇嘉品牌的商品提价4%-10%不等。

Ferragamo also said it had just raised some commodity prices. It is reported that the main increase in the price of some women's shoes, according to different styles and models to raise the price of 5% to 10%. In addition, the price of goods under the Poitier brand ranged from 4% to 10%.

  据了解,这次涨价涨幅最大的品牌为迪奥,涨幅为6%-14%不等。中新经纬记者从迪奥中国官网了解到,LadyDior原色藤格纹羊皮革手提包从32000元涨至34000元,涨幅约为6%;Saddle牛皮革手袋从22000元涨至25000元,涨幅约为14%。

It is understood that the biggest increase in the price of the brand is Dior, up from 6% to 14%. According to a reporter from Dior China's official website, LadyDior's primary-color Fujigrain leather handbag rose about 6 percent from 32000 yuan to 34000 yuan, while Saddle's cattle leather handbag rose about 14 percent from 22000 yuan to 25,000 yuan.

  爱马仕方面的工作人员对中新经纬记者透露,爱马仕即将上调部分产品价格。“此次调整涉及哪几个系列的商品线、调价比例是多少,我们还没有接到具体的通知。”该工作人员称。

Emma's staff told China's new Jingwei reporter that Emma is about to raise the price of some products. \"We haven't received a specific notification of which series of commodity lines and price adjustment ratio are involved in this adjustment. According to the staff member.

  这股涨价潮并不仅限于国内,2019年11月1日起,全球各大箱包、名表和珠宝等奢侈品牌纷纷上调旗下产品在韩国市场的售价。

The surge isn't limited to domestic prices, with luxury brands such as luggage, watches and jewelry raising their prices in the South Korean market from November 1,2019.

  据悉,法国奢侈品牌路易威登将旗下多款人气箱包产品在韩国的售价上调4%到7%,这是继2019年4月,路易威登将部分产品价格平均上调3%后的又一次涨价。

Louis Vuitton, the French luxury brand, is said to have raised the price of a number of its gas bag products by 4% to 7% in South Korea, following an average price increase of 3% for some products in April 2019.

  香奈儿也于当月起上调了多款人气手提包的价格,上调幅度在3%到13%,而这已经是香奈儿2019年第四次价格上调了。

Chanel also raised the price of a number of popular handbags from the month, by 3 percent to 13 percent, the fourth price rise for Chanel in 2019.

  有品牌方表示,此次涨价的原因有二:一是因为制作成本上涨的同时韩元贬值,今年上半年,韩元对美元汇率贬值达%;二是奢侈品牌在韩国市场主打的高价战略。

Some brands said the increase was due to a rise in production costs as well as a fall in the value of the won, which fell by% against the dollar in the first half of the year, and a high-priced strategy for luxury brands in the South Korean market.

  但另一方面,尽管奢侈品牌价格在韩国居高不下,销量却持续上涨。在韩国25到55岁的女性几乎人手一个名牌包,中高收入的女性群体推动了韩国奢侈品市场的不断扩大。

But on the other hand, sales continue to rise despite high prices for luxury brands in South Korea. In South Korea, women between the ages of 25 and 55 are almost hand-held in a designer bag, and the middle-and-high-income groups of women are driving the country's growing luxury market.

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